In a world of over-polished, scripted, canned content, "Tout Part En Live - Translated: Everything kicks off live (on Twitch)" was a 10-month, all-media campaign focused entirely on the French market. The campaign aimed to raise awareness for the brand and promote the live, unscripted, and unpredictable nature of Twitch.

We created a campaign, hosted by the legendary French comedian and film star Djimo, which was born from the internet and contributed to in real-time by multiple Twitch streamers. This 360° campaign resulted in an impressive triple-digit growth in brand awareness and recall for Twitch, propelling it to become the #1 go-to live streaming platform of choice in France.

GYPSY W/RUSSELL HEUBACH