I started out in London, did a long stint in Sydney then eventually settled in New York. The rap sheet is long. Some big machines. Some hot little shops. Across this gamut I've met many great and talented folks, led and collaborated with them on Samsung, Reebok, Apple, Stacy’s, Meta, Verizon, Netflix, AmEx, and much more.

I’ve covered all sectors, all sizes and all markets. Looked after large creative departments and small, lean teams. The scrappier the better. Big pitches. Small pitches. Opulent productions and micro shoots. Won a lot of business. A sprinkle of hardware. And I taught at Pratt Institute for a decade, sharing my insights and expertise with the next generation of creatives – amidst their eye-rolling.

Above all I like to make impactful and meaningful work with smart people - converting recipients into participants. The more unorthodox that journey, the better the work usually is. Bad decks are dangerous. Craft is king.

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